What is E-mail marketing?
Any kind of marketing in which E-mail is mainly used, it is called email marketing. Now it can be understood better by example. Suppose if there is a blogger who has gathered email addresses of a lot of people. If that blogger whenever he publishes a new blog post on his blog and sends his link through email to all those people, then a lot of traffic can come to his blog. This is a live example of email marketing.
You must have seen on many blogs that they encourage you to subscribe by filling your email address. In which you can subscribe to us by entering the email address.
Now whenever we publish a new blog post on our blog, the email addresses which are subscribed with us, we send them updates. Actually, we do all this manually but not manually using email marketing tools. We will learn about them further.
Apart from this, email marketing can be used in many other ways. For example, an affiliate can use email marketing to promote their products. If there is an eCommerce website, then he can use it to increase the engagement of his customers. Email marketing is also used to provide different types of notifications. Like you keep getting updates from your Facebook account on your email. These are all examples of email marketing. This way you can estimate how much email marketing is needed for any business.
How does E-mail Marketing work?
Let’s go ahead and now know how email marketing works. The way of doing email marketing can be understood in three to four steps.
- So first you have to build the email list. Now there are big ways, which is the best way to build an email list naturally. How is that now? One, we have already told you, use the email subscription box on your blog or website. With this, you can change the traffic of your blog in the email list. And there are many methods such as buying email lists from different places, but that is an unnatural and spamming way. Once you have a good email list, then you can try to achieve success in email marketing.
- Now it comes to what to send and when. On this site, you can help a lot of premium tools. As the trend of email marketing continues to grow, many email marketing tools have also come into existence. You can easily manage your email marketing campaigns by using these tools. Some of the best tools you can use for Email Marketing are:
Let me briefly tell you how a blogger can send emails to his email subscribers. First of all, welcome and thanks to email, and then your newsletter or whenever you publish a new blog post, a brief description of it should be sent to you with a link to your blog post.
- Now whenever any of your subscribers will see that email and click on your link, it is obvious that your page views will increase and you will also benefit from other parties. So in this way, we learned how email marketing works.
How do you get started with as a beginner email marketing?
If you are a beginner and want to get started with email marketing, then follow the steps given below.
- Put an E-mail subscription box widget on your blog or website. (Or use different methods to build your email list such as social media)
From the first day, start sending email updates to your readers or say subscribers, but keep in mind that those emails should not be annoying.
As soon as you feel that email marketing is doing a good job for you, then use any premium email tool or service for your email marketing.
If you have any questions, then do share it with us through comments. Thank you for reading this blog post. Hope you find this information beneficial. If engaged, please share.